Companies in every sector are striving to harness the power of digital technologies with a host of innovative projects providing hope and inspiration for the future
As digital transformation initiatives continue to achieve sustained progress across the Middle East and North Africa (MENA) region, the future looks bright for every sector aiming to capitalise on digital capabilities and technologies. Many industries are benefitting from increased digital innovation, with a series of impactful initiatives reshaping competitive business landscapes. The MENA Digital Awards (MDA), the acclaimed bespoke awards show that promotes the region’s best digital innovation and media projects, has reaffirmed this positive outlook – showcasing the widespread excellence currently being implemented by brands in all related areas.
Across several categories, MDA has recognised creative brands for their achievements, which include elevating client profiles, helping them meet strategic objectives, and driving innovation, revenues, and economic growth. The projects honoured are sure to set new benchmarks, serving as inspirational examples for others to emulate moving forward.
“As we look ahead to the new digital era, it is encouraging to see so many transformation projects being translated from concept to reality through digital innovation,” said Najla Semaan Mazboudi, MDA’s founder. “The resounding success we are witnessing is revolutionary, demonstrating to all of us that anything is possible through the winning combination of creativity, preparation, collaboration, and hard work. Campaigns that deliver impressive results and far-reaching impacts always deserve to be celebrated, and we are delighted to highlight their contributions to a wider audience at the regional level. Without question, numerous segments are tremendously placed to make full use of opportunities that present themselves over the coming years. In the meantime, we are committed to playing our part in laying the foundations for a bright future by providing platforms for continuous success.”
Every year, MDA invites all digital players to participate by submitting their projects. There are seven categories – Performance, Mobile, Social Media, Digital Assets, Digital by Sector, Integrated, and Special – and projects are not restricted to entry in one specific area. Furthermore, there are three other awards that recognize brands for their impact and influence in digital innovation – Agency of the Year, Network of the Year, and Grand Prix. The judging criteria aligns with international standards to guarantee the highest quality and caliber of work is considered, with Gold, Silver, and Bronze prizes provided to the winners. The shortlist and selection jury consists of internationally recognised digital experts, and any valid digital work that aligns with the entry categories is welcomed.
MENA Digital Awards Winners As Per Category
Category
Entrant Company
Entry Title
Brand
Client
Support Agencies
Prize
Best Use of Social Media on a medium budget between USD 20,001-100,000
FP7 / RUH
Be a Man
Be a Man
Al Arabiya Outdoor Advertising Company
Magna
Gold
Netizency
Ready. Set. Goal!.
Liv. Bank
Liv. Bank
Silver
Netizency
Lenovo's Digital Scavenger Hunt
Lenovo
Lenovo Middle East & North Africa
Bronze
Best Use of Social Media on a small budget of USD 20,000
Netizency
Olivia Gets Hired
Liv. Bank
Liv. Bank
Gold
Amber Communication
Noor
Emirates Refining Co. LTD
Silver
MPN
Monopoly Dubai launch campaign
Monopoly Dubai (Hasbro)
Dubai Holding
Bronze
Best Performance Campaign
Netizency
Winter is Coming
WAVO
OSN
Gold
FP7 / RUH
Decision Impossible
Ford
Aljazirah Vehicles Agencies
Magna Global
Silver
Fusion5
Wetex
Wetex
DEWA
Bronze
Best Use of Data
UM MENA
100+ reasons to use Listerine
Listerine
Johnson and Johnson
JWT & Adlib
Gold
Accenture Interactive
Carrefour Data Focus (MyClub)
MAF Carrefour
MAF Carrefour
Silver
Accenture Interactive
Etisalat B2B Marketing Services
Etisalat B2B
Etisalat
Bronze
Best Search Marketing Campaign
Chain Reaction
Alone we are delicious, together we are YUM
KFC
KFC ME
Gold
Initiative MENA
Mobily Search
Mobily
Mobily
Silver
Magna Global
Dubai Properties audience first approach to search
Dubai Properties
Dubai Properties Group
Bronze
Best Use of Video
Magna Global
There’s living, then there’s Madinat Jumeirah Living
Dubai Properties
Dubai Properties
FP7 McCann
Gold
Merkle
The Perfect Match
Kellog's
Pringles
Carat MENA
Silver
KKDD Film Production
Wing Walking
Vatika Hair Gel
Dabur International
Bronze
Best Viral Campaign
FLC Group
L"IV"E
The Irish Village
The Irish Village
Gold
Best Use of Mobile
Leo Burnett
Yukon - Driven by context
General Motors
GMC
Gold
Nove Cinemas
Nove Cinemas
Nove Cinemas
Nove Cinemas
Silver
Best Application (Mobile/Tablet)
Ooredoo Kuwait
My Ooredoo App Kuwait
Ooredoo Kuwait
Ooredoo Kuwait
Gold
Ooredoo Oman
Ooredoo Oman App
Ooredoo Oman
Ooredoo Oman
Silver
Best Moile App
Like Digital DMCC
Like Digital DMCC for MUSE App by Chalhoub Group
MUSE by Chalhoub Group
Chalhoub Group
Gold
Best Integrated Media Campaign
FP7 / RUH
Be a Man
Be a Man
Al Arabiya Outdoor Advertising Company
Magna
Gold
Fusion5
DEWA Earth Hour
DEWA
DEWA
Silver
Fusion5
DEWA Green Summer
DEWA
DEWA
Bronze
Best Integrated Digital Campaign
FP7 / RUH
Be a Man
Be a Man
Al Arabiya Outdoor Advertising Company
Magna
Gold
Mubadala Investment Company
DetermiNATION Short Film
Mubadala Investment Company
Mubadala Investment Company
Silver
Crowd
#iFoundRAK
Visit Ras Al Khaimah
Ras Al Khaimah Tourism Department Authority
Bronze
Best Web Platform
Digitas UK
Saudi Aramco: An extraordinary storytelling platform
Saudi Aramco
Saudi Aramco
Gold
House of Comms Marketing Management
Seera Group (Al Tayyar Group) Websit Redevelopment
Seera
Seera Group
Silver
Like Digital DMCC
Like Digital DMCC for Kerzner International, websites, all brands
One&Only, Atlantis, The Royal Atlantis Residences, Mazagan Beach Resort, Kerzer International
Kerzner International
Bronze
Digital Activation
UM MENA
100+ reasons to use Listerine
Listerine
Johnson and Johnson
JWT & Adlib
Gold
Tactical
Swipe (Right) To Dublin
Jameson
Pernod Ricard Gulf
Silver
Best Use of Technology
UM MENAT
The Mega Prepaid
STC
STC
JWT & Adlib
Gold
B.U.T
Immersive showcase at GITEX 2019
B.U.T
B.U.T
Silver
Digital Cause Marketing
FP7 / RUH
Be a Man
Be a Man
Al Arabiya Outdoor Advertising Company
Magna
Gold
Best Use of Digital by Sector - Automotive
Leo Burnett
Yukon - Driven by context
General Motors
GMC
Carat MENA
Gold
Crayons Global Media & Consultancy
Nissan Patrol Unlock The Code
Nissan
Y.K. Al Moayyed Group
Silver
FP7 / RUH
Decision Impossible
Ford
Aljazirah Vehicles Agencies
Magna Global
Bronze
Best Use of Digital by Sector - Oil and Gas
Digitas UK
Saudi Aramco: An extraordinary storytelling platform
Saudi Aramco
Saudi Aramco
Digitas UK
Gold
Best Use of Digital by Sector - Technology/telecommunications
Netizency
Disconnect to Reconnect
Lenovo
Lenovo
Gold
Netizency
Lenovo Confessions
Lenovo
Lenovo Middle East & North Africa
Silver
Netizency
Lenovo's Digital Scavenger Hunt
Lenovo
Lenovo Middle East & North Africa
Bronze
Best Use of Digital by Sector - Financial and Banking
Netizency
Olivia Gets Hired
Liv. Bank
Liv. Bank
Gold
Netizency
Ready. Set. Goal!.
Liv. Bank
Liv. Bank
Silver
Best Use of Digital by Sector - FMCG
Merkle
The Perfect Match
Kellog's
Pringles
Carat MENA
Gold
Dabur International
Vatika Hair Styling Gels
Vatika Hair Gel
Dabur International
Ti22 Films and KKDD Films
Silver
Best Use of Digital by Sector - Media
FP7 / RUH
Be a Man
Be a Man
Al Arabiya Outdoor Advertising Company
Gold
Best Use of Digital by Sector - Healthcare
Blue Logic Digital Advertising
AI-DRIVEN Chatbot
Medcare
Medcare Hospitals
Gold
Best Use of Digital by Sector Retail
Glimpse Digital Agency
Chaumet Campaign
Chaumet Arabia
Chaumet
Gold
GRAND PRIX
Best Use of Digital by Sector - Financial and Banking
Netizency
Olivia Gets Hired
Liv. Bank
Liv. Bank
Gold
AGENCY OF THE YEAR
Best Performance Campaign
Netizency
Winter is Coming
WAVO
OSN
Gold
Best Use of Social Media on a small budget of USD 20,000
Netizency
Olivia Gets Hired
Liv. Bank
Liv. Bank
Gold
Best Use of Social Media on a medium budget between USD 20,001-100,000
Netizency
Ready. Set. Goal!.
Liv. Bank
Liv. Bank
Silver
Netizency
Lenovo's Digital Scavenger Hunt
Lenovo
Lenovo Middle East & North Africa
Bronze
Best Use of Digital by Sector - Financial and Banking
Netizency
Olivia Gets Hired
Liv. Bank
Liv. Bank
Gold
Netizency
Ready. Set. Goal!.
Liv. Bank
Liv. Bank
Silver
Best Use of Digital by Sector - Technology/telecommunications
Netizency
Disconnect to Reconnect
Lenovo
Lenovo
Gold
Netizency
Lenovo Confessions
Lenovo
Lenovo Middle East & North Africa
Silver
Netizency
Lenovo's Digital Scavenger Hunt
Lenovo
Lenovo Middle East & North Africa
Bronze
NETWORK OF THE YEAR
Best Search Marketing Campaign
Initiative MENA
Mobily Search
Mobily
Mobily
Silver
Magna Global
Dubai Properties audience first approach to search
Dubai Properties
Dubai Properties Group
Bronze
Best Use of Data
UM MENA
100+ reasons to use Listerine
Listerine
Johnson and Johnson
JWT & Adlib
Gold
Best Use of Video
Magna Global
There’s living, then there’s Madinat Jumeirah Living
Dubai Properties
Dubai Properties
FP7 McCann
Gold
Digital Activation
UM MENA
100+ reasons to use Listerine
Listerine
Johnson and Johnson
JWT & Adlib
Gold
Best Use of Technology
UM MENAT
The Mega Prepaid
STC
STC
JWT & Adlib
Gold preprocess
