BAHRAIN has more than doubled the number of key tourist markets it is targeting as part of the ‘Tourism 2.0 strategy’, a top minister has revealed.
The plan for 2022-2026 will cover 18 markets where the kingdom will actively promote Bahrain as a destination for meetings, incentives, conference and exhibitions (MICE) tourism, said Industry Commerce and Tourism Minister Zayed Alzayani.
He was speaking during a special summit on redesigning tourism at the Future Investment Initiative in Riyadh.
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