The NEOM McLaren Formula E Team today unveiled a world first motorsport livery designed using generative artificial intelligence (AI), to celebrate McLaren Racing’s 60th anniversary year at this weekend’s London E-Prix.
Developed in collaboration between NEOM and McLaren Racing, the livery features artwork built on visions of the future provided by drivers René Rast and Jake Hughes, as well as four members from NEOM’s Graduate Development Program. Each contributor provided their personal vision, which were combined in an end-to-end AI process to produce the livery. First, the visions were processed by a text AI to create a series of prompts. Next, the prompts were used to create an individual artwork for each vision using text-to-image AI. Finally, the six visuals were combined into one artwork using image-to-image AI, before being enhanced to create the high-resolution graphics that McLaren Racing designers mapped onto the car.
The young Saudi NEOM Graduates, central to the design process, will join the NEOM McLaren Electric Talent Programme later this year on a twelve-month development program with the team. It is part of an ongoing initiative that will welcome a number of Saudi graduates to the team over the next few years, with the aim of developing Saudi talent through experience within a world-renowned high-performance organization.
