One of the city's favourite retailers, Choithrams, teams up with its long-term partner, the United Nations World Food Programme (WFP), to launch "End Hunger with Goodness" - an important initiative in support of WFP’s aim to achieve Zero Hunger globally by 2030, in line with the Sustainable Development Goals (SDGs). The 4-month awareness and fundraising campaign is set to roll out between September 1 and December 31, 2023. Generous proceeds from the campaign will go towards supporting WFP's School Meal Programmes in the Middle East region, benefiting children in the most vulnerable communities.
WFP's school meals serve as a crucial safety net, guaranteeing access to education, health, and nutrition for children in food-insecure parts of the world. This is particularly vital for vulnerable students who often face challenges like illness, hunger, and malnutrition, which hinder consistent school attendance. For these individuals and their families, the provision of daily meals or snacks acts as a compelling incentive to maintain regular school attendance, especially for girls.
Since 2015, Choithrams has backed WFP by donating 6.5 million school meals to its programmes in the Middle East, and by promoting Zero Hunger messages to millions of UAE residents annually.
This year, during the #ZeroHungerwithGoodness 4 months advocacy campaign, Dubai’s popular clinical dietician Mitun De Sarkar will present bite-sized ideas on how to contribute to ending hunger and adopting wholesome eating habits in line with the campaign theme "End Hunger with Goodness". Mitun’s sought after recipes and tips have helped advocate WFP’s Zero Hunger messages to thousands of followers on popular social media channels in the past few years.
About The UN World Food Programme:
The United Nations World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity for people recovering from conflict, disasters and the impact of climate change.
