85% of Saudi residents agree the move towards a green economy is important for the future of the Kingdom. That’s according to research released from the Serco Institute, which highlights that the vast majority of people living in the country view the Kingdom’s green transition as ‘very’ important or important.
The Institute’s research, conducted in conjunction with the polling agency Kantar and covering over 1,000 adults aged 18-54 living in Saudi Arabia, firmly establishes the depth of public support in the Kingdom for the reforms of Vision 2030. Indeed, this polling research shows that a still higher proportion (88%) of Saudis support one of the broader aims of Vision 2030: to diversify the Kingdom’s economy and transition away from oil revenues.
Sustainability is central to Vision 2030 and the Saudi Government’s ambitions: the Kingdom aims to reach net zero carbon emissions by 2060, with Crown Prince Mohammed bin Salman having committed over $180bn (£130bn) towards net zero in 2021[1].
‘Saudi Arabia commits to net zero emissions by 2060’ .
