The MENAT region, proudly announces the winners of its challenge in the 2024 Project Design Space (PDS). This initiative, in collaboration with Dubai Institute of Design and Innovation (DIDI), underscores Emirates NBD’s commitment to championing innovation and cultivating the next generation of regional talent by unlocking their potential in creative problem-solving within the financial services domain.
Recognised as the UAE’s largest design competition for high school students, PDS offers a dynamic learning platform for young innovators to gain practical experience by solving real-life design challenges posed by industry leaders. This year, Emirates NBD collaborated with DIDI to elevate design thinking and explore innovative user experience (UX) solutions that inspire and empower customers to achieve their goals. The competition brought together aspiring student designers under the Abu Dhabi Department of Education and Knowledge’s (ADEK) RizeUp programme and young creatives at Bon Education, an educational consultancy and programme design studio, challenging them to design prototypes of banking solutions utilising AI technologies to deliver seamless customer experiences.
