Iceland celebrates Jónsmessa, a night steeped in magic where legends say cows talk and seals become human, Domino’s invites customers to join in the festivities by embracing both purity and simplicity. Jónsmessa is one of the four nights that are considered magical. Locals partake in the rejuvenating tradition of rolling naked in dew-soaked grass for health.
To celebrate Icelandic Jónsmessa and what’s best in both people and pizza - the core and foundation - Domino's has introduced a limited edition 'Naked Pizza', a special pizza simply topped with just one basil leaf.
"Our 'Naked Pizza' is a playful homage to the well-known tradition of naked dew rolling," says Ásmundur Atlason, Marketing Manager at Domino’s Iceland. "It’s a celebration of both cultural heritage and the core elements that make our pizza beloved by many—stripping back to just the essentials."
