Jeddah, a dynamic city with a growing passion for sports and fitness, is an ideal location for New Balance’s fifth store in the Kingdom. With U Walk Jeddah being a popular destination for retail, the addition of the New Balance store will enhance the shopping experience, providing consumers access to high-quality footwear, apparel and accessories.
The store will feature New Balance’s innovative Metro Flex concept allowing consumers to shop the full brand collection in an immersive environment. This concept enables seamless and frequent transformations of the retail space, engaging with the dynamism of seasons, events and occasions through their own shopping atmosphere for an engaging brand experience.
With the aim to provide consumers the best-in-class category experiences not only from a storytelling and product perspective but also from the lens of a curated consumer journey, the Metro Flex concept store at U Walk Jeddah presents a diverse array of offerings. Customers can discover a comprehensive selection of performance running shoes, walking shoes, training footwear, and stylish lifestyle sneakers, alongside a curated collection of performance and athleisure apparel.
