Riyadh to Host the 3rd Edition of the CX & Loyalty Summit on September 24-25


Riyadh will host the 3rd Edition of the annual CX & Loyalty Summit & Awards on September 24-25, 2024. Organized by Verve Management, a prominent events and exhibitions company in Asia, the Middle East, and Africa, this leading event is dedicated to exploring and enhancing customer experience strategies, and practices across various industries in Saudi Arabia. Focusing on Saudi Vision 2030 as the driving force behind CX enhancements, fostering innovation and customer-centric technology solutions, the summit will highlight innovative approaches adopted by leading organizations to manage customer interactions and maximize customer value.

Through interactive keynote sessions, panel discussions, and live case studies, local, regional, and international experts will share insights into how digital experiences are reshaping various aspects of work. The summit will focus on the significance of strong customer experience, employee experience, and customer loyalty program management, all of which are fundamental to the success of many of the world’s leading brands. As customer expectations continue to evolve, these elements become increasingly critical.


Mosa Bin Sallam, CX Excellence Director, Ministry of Human Resources and Social Development


Ayman Lafe Al Aqeli, Executive Director - Customer Experience and Digital Channels at the National Water Company (PIF)

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