Data privacy, algorithm bias and misinformation resulting from the use of artificial intelligence (AI) in digital media are among the primary concerns of Bahraini youth, according to a new University of Bahrain (UoB) study.
The research paper – Artificial Intelligence and Digital Media: A Survey Study of Bahraini Youth Preferences Towards Smart Applications in Social Networks – was authored by UoB professors Abdel Azim Gamel Ebrahim and Sarg Enas Mosad, and recently published in the peer-reviewed New Media and Mass Communication journal.
The survey of 240 young Bahrainis, aged 18 to 35, found that the kingdom’s youth are overwhelmingly supportive of AI in digital media, while also highlighting the need to address privacy, bias and ethical safeguards.
“Results indicate strong user approval of AI-enhanced features such as interactivity, content personalisation and user experience,” researchers noted in the study.
“Attitudes were generally positive across demographic groups, suggesting widespread acceptance of AI integration. Nevertheless, concerns about data privacy and algorithmic bias were noted, underlining the need for ethical and regulatory safeguards.”
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