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James Bond

Registered On: 19-06-2019 - Last Updated On: 19-06-2019

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The move comes about a year after Discover started to automatically waive fees the first time a customer incurred one. That program gave executives the idea to scrap them altogether in the hopes that it will buy goodwill from customers, who will then use more products, Roy said.

“I have to imagine they’re thinking, ‘We don’t make a lot of money on these fees anyway, so the brand value of being known as the no-fee bank, full stop, is worth it’,” said Brian Foran, a bank analyst at Autonomous Research.

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